I was tasked with creating a campaign for Woodland Trust that would inform the public on the threat to animal biodiversity and deforestation. The campaign consisted of a poster, an interactive app and signage. I focused on featuring four endangered animals that would inform the audience on how to create an environment that would be preferable to them. I paired this idea with the 'plant a tree, plant a home' imagery that shows the animals being homeless and in need of help.
To see the interactive app working, please visit: https://www.figma.com/proto/wNEu0YkMoelOv0JboDp7qI/App?type=design&node-id=285-335&t=x4kxh7UribmYHVwS-1&scaling=scale-down&page-id=0%3A1&starting-point-node-id=1%3A5&mode=design
Created with: Adobe Photoshop, Adobe Fresco, Figma.
Stock image for signage: Freepik (2023) Free photo clear information signboard on green grass [Image]. Freepik. Available at: https://www.freepik.com/free-photo/clear-information-signboard-green-grass_2498914.htm#page=5&query=forrest%20signage&position=39&from_view=search&track=ais (Accessed: 30 October 2023)
