In response to the Hellmann's D&AD brief, Dan Hatfield and I arrested Hellmann's mayonnaise. The Real Smooth Criminal needs to rally support and show how criminally creamy he is. He can't be locked up for long, targeted at Gen Z and millennials. Watch from the arrest to release as the Real Smooth Criminal goes through the justice system.
Created with: Blender, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects.
